Terms of Service

Version 1.2. Effective August 13, 2026.

This page says how WebTinker works: what you pay, when you pay it, what you get, how to stop, and what belongs to you. It is written in the same plain English as the rest of the site, so you can read it once and know where you stand. If anything here disagrees with something we said to you in person, tell us. One of the two is wrong and we will fix it.

The short version

Read the whole page. These are the four things people most want to know.

• You see the work before you pay. Five designs of your site, a technical check of the site you already have, and an hour on the phone. No card, no obligation. We build all of that at our own cost.
• Your first month covers the build. The full first month is charged when you start the plan. There is no setup fee on any plan, so the build costs nothing on top of the fee you were going to pay anyway.
• Before your site goes live, everything you have paid comes back in full if you ask. At launch the first month has been earned. Every month after that runs its full length.
• Billing is month to month. Cancel any time by email. Your site stays live to the end of the month you have paid for, and for fourteen days after that while we hand it over.

1. Who you are contracting with

You are contracting with WebTinker LLC, a Wisconsin limited liability company based in Racine, Wisconsin. WebTinker is a one-person studio, run by Caracal Keithrafferty. A human builds and checks every site we deliver.

We work with small local businesses: trades and contracting, salons, clinics and practitioners, shops, food and hospitality, auto, mainly across Racine, Kenosha, Milwaukee and Waukesha counties.

How to reach us:

• Email: hello@webtinker.io. This one address reaches us for support, billing, cancellation, data requests and anything about this page.
• Phone: +1 (262) 902-0708
• Post: 1717 Summit Ave, Racine, WI 53404

On your card statement, a charge from us shows up under the WebTinker name. The exact wording your bank prints alongside it varies from bank to bank. If you see a charge you do not recognise, email us before you call your bank. We will look it up and tell you what it was, usually the same day.

In this document, “we” and “us” mean WebTinker LLC. “You” means the business buying the service.

2. What these terms cover, and how you agree to them

These terms cover everything we do: the free stage, the three monthly plans, the extras on the pricing page, and any work we do for you without a plan.

How you agree. Above the Subscribe button there is a checkbox. It starts unticked. Beside it is a link to this page. The Subscribe button stays disabled until you tick the box. Ticking it and then completing checkout is how you agree to these terms. Stripe also asks you to accept these terms on its own checkout page, and it records that acceptance with the date and time it happened. Ask us for that record and we will send it to you.

Agreeing online counts the same as signing paper, under the federal E-SIGN Act and Wisconsin’s Uniform Electronic Transactions Act.

This page carries a version number and an effective date at the top. We keep a dated copy of every version we publish, and we will send you a previous one if you ask.

If you buy a one-off extra without a plan, you agree the same way at that checkout.

You are buying for a business. These terms are written for business customers. By starting a plan you are telling us you are buying for your business and that you are allowed to commit that business.

There is a contract, and there is no lock-in. This page is the contract. What you do not have is a minimum term. Billing is month to month and you can stop at the end of any month you have paid for.

3. Which document wins

Four things describe what you are buying. Where two of them disagree, this is the order.

1. A written proposal or email from us to you, if we sent you one. It wins on anything specific to your job.
2. The pricing page at webtinker.io/pricing, as it read on the day your plan started. It wins on the price of each plan and each extra, and on whether an item is in your plan. This page wins on what each item means and what it does and does not commit us to. We will keep a dated copy of the pricing page from the day your plan starts and send it to you if you ask. Keep your own copy too. Where the two disagree, or where we cannot produce ours, yours wins.
3. This page. It wins on how everything else works: billing, cancellation, ownership, liability and disputes.
4. Anything else we published on webtinker.io that you read before you bought. We do not get to disown something we published and you relied on. Where it disagrees with items 1 to 3, we honour what you read for twelve months from your launch and we correct the page. That is the fix for a page of ours that was wrong.

If we later cut something out of a plan, that change reaches you only through section 25.

4. The free stage

Three things happen before any money changes hands, and we pay for all three.

• Five designs of your site. Five genuinely different directions, actually built, running on the same setup your live site would use, on five temporary links you can open on your phone. You can name one direction on the intake form and that one is guaranteed to be in the set. We choose the other four to argue with it.
• A technical SEO check of the website you already have. Speed, structure, how it behaves on a phone, and the markup that tells search engines what your business is, written up in plain English in the order worth fixing things. This one needs a site to check, so it applies where you already have one. It is yours to keep whether you go ahead with us or not.
• An hour on the phone. A real conversation about your trade, your town and the work you want more of, with the five previews and the technical check in front of both of us. If it turns out you do not need us, we will say so.

No card is needed for any of it, and there is no obligation at the end of it. A monthly plan is offered only after that call, and only if a plan is the right answer for you.

What the free stage is. It is an invitation, extended by a person, one business at a time. Sending the intake form at webtinker.io/get-started is a request, and we confirm by email when we take it up. We can decline a request, and we will say so plainly and quickly rather than leaving you waiting.

Timing. We aim to have your five previews in front of you about a week after you fill in the form. That is what we work to rather than a deadline, and we tell you as soon as we know if yours will take longer.

What the five previews are for. You tell us which one is closest and what you would change. The five previews are what the free stage gives you. The two rounds of changes in section 7 start once you have started a plan.

Who owns the previews. Until you start a plan, the five preview sites stay ours: our template, our components, our layout work, built at our cost. The technical check is yours either way, and so is everything you sent us.

Where the previews live, and how long. Each preview sits on its own unlisted temporary web address that we build for you. We keep all five up for 60 days from the day we send you the links. Ask for longer and you get it. One email takes any or all of them down sooner, at any time, and we do it the same week. When you start a plan we take the ones you did not choose down, unless you tell us in writing that you are happy for us to keep them up as portfolio examples. Where you have said yes, you can change your mind later and we take them down.

If we approached you first. Sometimes we build the five previews from publicly available information about a business and then get in touch. If that is how you met us, three things are true. The previews were built at our cost from information anyone could find. They sit on unlisted temporary addresses and are not advertised anywhere. One email to hello@webtinker.io takes every one of them down, we do it the same week, and none of it obliges you to anything at all. That applies whether or not you ever become a customer.

5. The plans, and what the words mean

Three monthly plans, priced in US dollars.

Your first month covers the build. There is no setup fee on any plan and nothing extra to find up front. Section 6 says how the first month is charged.

On every plan. Hosting with no separate bill while you are with us, an SSL certificate renewed automatically, backups you can be restored from, uptime monitoring, a web application firewall with bot filtering and rate limiting, software kept updated as security patches land, and bug fixes for as long as you are with us. Unlimited edits you make yourself with no ticket and no clock running, a contact form with spam filtering, the option for your customers to attach a photo to an enquiry, enquiries emailed to you and stored in your dashboard, your own domain connected and pointed correctly, and month-to-month billing you can stop any time. Built to work on phones, tablets and desktops, to load fast on patchy signal, and set up so Google can read and understand your business, with a page title and summary for every page, a site map, visitor tracking, and the accessibility fundamentals described in section 19. Hosting and storage come with the fair use allowance in section 18.

What each plan adds is listed on the pricing page, plan by plan, and that list forms part of this agreement. We do not summarise it here, because a summary that drifts from the page is worse than no summary.

How to read the words we use

• “Per month” items are counted by the month and do not roll over. If we miss one, tell us and we will make it up in the following month.
• Where a monthly item needs something only you have - photographs, an approval, access to an account - we ask you for it in writing at least 14 days before the end of the month, and we remind you once. If it has still not arrived by month end, that month counts as delivered, we move the effort to other work on your site, and we tell you we have done it. Ask us and we will show you what is outstanding.
• Standing access we need, where your plan includes the work: manager rights on your Google Business Profile, access to your Google Ads account, and admin on the social page we post to. Nothing needing that access can run before it arrives.
• Yearly items, such as the full website check-up, fall due on the anniversary of your launch. If you cancel before that anniversary having paid six months or more, ask us and we will do it before you go. Under six months paid, that year’s item does not carry over and there is no part-refund of it.
• “As many service pages as your business has work for” on Premium means service pages for the work you genuinely do, in the order you choose. We write these at up to three a month until your services are covered.
• Local directory submission at launch means we submit your business details to the local directories that matter and chase the ones that stall. Each directory decides for itself whether to publish a listing, and some charge their own fee, which we will always flag before it comes up.
• “Your Google listing” means we claim your Google Business Profile, fill it in properly and submit it for verification. Google runs its own checks and decides whether a profile is verified, stays live, or has an edit accepted. We work the profile as far as Google allows.
• “Google Guaranteed” means we prepare and submit the application on your behalf and run the Local Services ads that come with the badge. Google runs its own background and licence checks on your business and Google alone decides whether to grant the badge.
• “24/7 website receptionist” means automated software on your site that answers visitor questions around the clock and texts the enquiry to you. It is software and it can be wrong. You approve what it is allowed to say before it goes live, and it is set up to avoid quoting prices, promising availability, or giving medical, legal or safety advice. Anything it says that matters, a person should confirm.
• “Review requests” means we build and run the request system. The customer list is yours, and getting each customer’s permission to be texted or emailed is yours. Section 16 covers that, and section 9 says who pays the messaging provider.
• “Review replies” means we draft a reply to each new review and you approve it before it is posted.
• “One finished job written up each month” needs before and after photographs that only you can take. In a month you send none, that slot goes back into the blog posts your plan already includes.
• “Email at your own domain” means we set up mailboxes on your domain and get mail arriving where it should. Where the mailbox provider charges a subscription, that subscription is yours, in an account of yours, and it carries on if you leave us.
• “Dedicated account management” on Premium means one named person, Caracal, with a standing monthly call and a monthly report. Every customer on every plan deals with the same person, because there is one of us.

6. Starting a plan, the payment, and the build

A plan is offered after your call, and never before it. If you say yes, we send you a checkout link. Your first month’s fee is charged in full at that checkout, and the monthly subscription starts from that day. There is no setup fee and no second payment at launch, so the build costs you nothing on top of the first month.

Your monthly renewal date is the date you started the plan. Where a month is too short to have that date in it, Stripe charges on its last day.

You will not pay a second month for a site that is not live. We aim to launch within 30 days of your first payment, and most launches are quicker. If your build is going to run past your first renewal date, we pause the billing until you go live. If a charge slips through anyway, we refund it in full as soon as either of us notices, and you do not have to argue for it.

We confirm your plan, and we can decline one

We confirm every plan by email within two business days of your first payment. Where we do not confirm, your payment comes back in full and no plan starts. We might decline where a business sits outside the trades and local businesses we serve, outside the counties we cover, or where the work is something we cannot do well. We say so plainly and quickly, and we return the money without being asked. This is the same promise section 4 makes about the free stage, applied to the only route that takes money first.

What is ours and what is yours before launch

Between your payment and your launch, this is exactly where things stand.

• Yours throughout, whatever happens: your domain, everything you sent us, the technical check, and anything already handed over to you.
• Ours until launch: the finished site we build for your chosen direction. Its code, its pages, its layout, its styling and its configuration stay ours until it goes live. What you have in the meantime is permission to look at it on the private link and tell us what to change. Publishing it, copying it or handing it to anyone else needs launch to happen first.
• At launch, section 15 assigns the site to you outright, and it stays yours whatever you decide later.

That balance exists because you can take your whole first month back at any point before launch. It costs an honest customer nothing.

If the build stops part-way

If you cancel before launch, or your payment is reversed, we stop work. Everything you have paid comes back in full under section 12. You keep the technical check, everything you supplied, and anything already delivered to you. The finished build stays ours.

If we cannot reach you. If we have asked for something and heard nothing for 60 days, we park the build, pause your billing, and email you to say so. No charge is raised for any month a build is parked at our end. When you come back we pick it up, and billing restarts from the month you come back.

If we are the reason it is slow. We aim to launch within 30 days of your payment. That is what we work to rather than a deadline. If your site has not launched within 60 days of your payment, and the delay is at our end, you can ask for everything you have paid back and we return it in full, with no argument. Where we are waiting on something only you have, the paragraph above applies instead.

The outer backstop. At 120 days from your first payment with no launch, either of us can end it and everything you have paid comes back in full, whatever the cause. Nobody has to apportion blame for that one.

If you start a plan before we have built anything

The subscribe page is reachable by link, so some people start a plan before an intake form exists. If that is you, here is what you bought.

• Your payment is the same full first month. It buys the same build.
• The intake form comes next, then the five previews, the technical check and the call, then your two rounds of changes, then launch. The order of events in the table above still runs, with stage 4 first.
• Nothing else changes. Everything you have paid comes back in full, at any time before launch, for any reason.
• We still confirm the plan by email within two business days, and we can still decline it, in which case the money comes straight back.
• If the intake never arrives, we email you. If we have heard nothing 60 days after your payment, we cancel the plan and refund everything you have paid.

What we need from you

We build from the short intake form, so you do not have to gather content before we start. Now and then there is one thing only you have: a licence number, a price list, the name you actually trade under, or access to your Google account. We will ask for that one thing, and only that piece waits on you rather than the whole job.

7. Changes and revisions

Two rounds of changes are part of the build. You tell us which preview is closest and what you would change, and we make those changes. Then you look again and we make a second round. Most sites are right after one or two.

When we send the site for your review, come back to us within 14 days. After 14 days of silence we treat that round as accepted for scheduling purposes and move on, so a build cannot sit open indefinitely. Ask us for more time before the 14 days are up and you get it, no reason needed.

After launch, edits you make yourself are unlimited, with no ticket and no clock running. Change your hours, prices or words whenever you like.

When you would rather we made the change, ask us. Small changes are part of the monthly fee, and there is no hourly rate anywhere in this business. A handful of small changes in a month is simply part of what you pay for. Where a month’s requests run well past that, we say so and quote the rest from the extras list before doing any of it. If what you are asking for amounts to a new page, a new feature or a new campaign, we quote it from the extras list on the pricing page and tell you the number before any work starts. You always see the number first.

8. Changing plan

You can move between Starter, Professional and Premium whenever you like. Email hello@webtinker.io and we will move you. That one email is the whole route, and it is the only thing you need to do.

Before launch, a plan change simply replaces the plan. The new plan’s monthly price applies from the date of the change, we settle the difference against what you have already paid in whichever direction it runs, and no proration is calculated against a month that has not started. We tell you the number before the change takes effect.

After launch:

• Moving up takes effect straight away if you want it to, and Stripe charges you the difference for the rest of the current month. Otherwise it takes effect at your next monthly renewal. You choose which, and we tell you the number first.
• Moving down takes effect at your next monthly renewal. Nothing is clawed back, and you keep everything the higher plan already delivered.
• Items your old plan defined as happening at launch run when you upgrade. Directory submission runs on the upgrade rather than being lost. Your service page allowance rises immediately and the extra pages are written at the rate in section 5.
• Yearly items stay on the anniversary of your launch and do not restart when you change plan.
• Extras follow your current plan. The discount on an extra is the one your plan gives on the day the charge is raised. Move down a tier and an extra the higher plan covered goes back to its own price. We tell you which extras that affects, and what each will cost, before the change takes effect.
• Nothing you have already been given is taken back because you moved down. The pages, the posts and the profile work already done stay on your site.

9. Extras, and what sits outside the monthly fee

You can add any extra on the pricing page to your plan. Prices are the ones published on the pricing page on the day you order. Monthly extras go on the same monthly bill. One-time extras appear once, on the bill for the month you ordered them.

Buying an extra without a plan. Email hello@webtinker.io and tell us what you want. We reply with the price and a payment link, and there is no monthly minimum. The self-serve checkout takes plans only, so this route goes through a person.

Extras with terms worth stating here:

• Photography at your place, $449 once. A booked half day on site, arranged in advance for a day that suits you, within 25 miles of Racine. Further afield we quote the travel first. Move the date with 48 hours notice and it costs nothing. What we need ready: access to the premises, the vehicles on site, and whoever you want in the pictures available.
• Google Ads run for you, $299 a month flat, and included at Premium. See section 14.
• A Spanish version of your site, $499 once plus $49 a month. The monthly part covers one pass a month bringing the Spanish pages back in step with the English ones. A rewrite larger than that, or a batch of new pages, is quoted from the extras list the same way section 7 handles new work.
• 24/7 website receptionist, $69 a month, and included at Premium. See the description in section 5.
• One-off extras are delivered to the description on the pricing page, with one round of changes included. Section 12 says when the money comes back.

Outside the monthly fee, always:

• Anything that is not in your plan and not on the extras list. We quote it before we start.
• Money you pay Google for ads. See section 14.
• Text messages and bulk email sent to your customers. Where your plan or an extra includes review requests or a customer newsletter, we build and run the system. The sending account is yours, the provider bills you directly for the messages, and we never mark it up. We tell you what it costs before we switch it on.
• Cloudflare, once your site is in your own account. While you are with us, hosting sits inside the monthly fee and you get no bill from Cloudflare. Once your site moves into a Cloudflare account of your own, Cloudflare bills you directly for running it. We tell you what that is likely to cost before the transfer.
• Fees other companies charge you directly. Some directories charge to list you. A mailbox provider charges for mailboxes on your domain. We tell you before anything like that comes up.
• Not your domain, though. We buy it and we pay the yearly renewal while you are with us, inside the monthly fee. You get no bill for it from us or from the registrar. Section 15 says what happens to it when you leave, and how to take it into an account of your own before then if you would rather hold it yourself.
• The wording of the legal pages on your own site. Every plan includes about, contact, privacy and terms pages. What we put in them is a sensible starting point written from what you told us, and it is a template. Treat it as a draft, and if your trade carries real legal exposure, have a lawyer read it.
• Moving a site off a platform we do not work with. Ask first and we will tell you honestly whether we can do it.

10. Price, billing and automatic renewal

The price. $199, $349 or $599 a month, plus any extras you have chosen.

How it is charged. Payment is processed by Stripe. Your full first month is charged when you start the plan. The subscription then renews automatically for one month at a time, on the same date each month, and it keeps renewing until you cancel. There is no minimum term, no fixed end date, and no termination fee.

What the checkout shows you before you pay. Before we take any billing information, the checkout page shows the plan and its price, that the full first month is charged today, that the charge then repeats automatically on the same date every month until you cancel, how to cancel, that everything you have paid comes back in full any time before your site goes live, that the first month is earned at launch, and that hosting ends with the fee so the site stops being served after your last paid month and its handover window. Where you use a promotion code, it also shows the discounted amount, the standard amount, and when the standard amount starts.

You can cancel at any time, with no penalty, no fee, and no clawback of any discount you had. There is no notice period. When we receive your cancellation, the next renewal is stopped and no further charge is raised. Your site stays live to the end of the month you have already paid for.

Receipts. Stripe emails you a receipt within a few minutes of every charge. To cancel, one email to hello@webtinker.io is always enough.

One bill. Hosting, updates, fixes and the work we do each month all sit inside the monthly price. You get one bill and no separate invoices.

Discount codes. We sometimes issue a promotion code. Every code we issue runs for a set number of months. When it ends, the standard price for your plan applies from the next renewal, and we email you before that happens.

Tax. Prices exclude any sales or use tax that applies. Where tax is due, it is added to the bill.

If a payment fails. Stripe retries the card over the following couple of weeks and emails you each time. We email you as well. Your site stays live while that is going on. If the payment has still not gone through 30 days after it first failed, we email you to say we are pausing the site, and only then pause it. Your domain stays yours throughout and we will never hold it against an unpaid bill.

If we change the price. We can change the price of a plan. If we do, we email you at least 30 days before, and the new price starts at your next monthly renewal after that email. Cancel before then and you never pay it.

11. Cancelling, and what you keep

Email hello@webtinker.io. One line is enough. You do not need to give a reason, you do not need to get on a call, and nobody will try to talk you out of it. This route always works and it is the one we guarantee. We confirm your cancellation by email promptly, usually the same day and always within two business days.

That email is the whole of it. There is no portal to sign in to, no form to find and no setting to hunt for, and one line stops the renewal.

What happens then. Cancelling stops the next renewal. Your site stays live to the end of the month you have already paid for, and nothing is charged after that. We will not switch anything off on the day you cancel.

Then a fourteen-day handover window. Your site stays served for 14 days past the end of your last paid month, at no charge, while the handover completes. After that it stops being served. Hosting is part of the monthly fee, so it ends when the fee does.

What you get on the way out, every time:

• Every login and credential that belongs to you, for everything that is yours.
• Your site, moved into an account of your own. Your site runs on Cloudflare Pages and Workers, with Cloudflare D1 holding your content and enquiries and Cloudflare R2 holding photographs attached to enquiries. That is what makes it fast and what keeps hosting inside one bill, and it means the running application needs a Cloudflare account. We move it into a Cloudflare account of yours, or where a provider will not transfer something directly we redeploy it into your account for you. Either way we charge you nothing for the move. Section 9 says what Cloudflare itself will bill you once it is yours.
• Content and enquiries in a portable form. Your pages, your text, your images and your full enquiry records export as ordinary files and ordinary data, readable by anyone rebuilding the site somewhere else entirely.
• The code and all the site files.
• The GitHub repository your site is built from, transferred to an account of yours, with its history. If you would rather not run a GitHub account, we hand you the same code as ordinary files instead.
• Your domain, moved into a registrar account of yours if it is not already, at no charge. Section 15 says you can ask for this at any time without leaving.
• Mailboxes on your domain, moved to an account of yours or exported, at no charge.
• Help pointing your domain wherever you are going, and help talking to whoever takes over.

If you never open a Cloudflare account, or the transfer cannot finish in the window for any reason, you still leave with everything portable. We hold the export, the content, the enquiry records and the code for the 90 days below and hand them over on request. Nothing about the transfer is a condition of getting your own material back.

There is no exit fee, nothing held back, and nothing you have to buy from us to take with you.

Dropping an extra. Any monthly extra can be dropped on its own, the same way and on the same month-end basis.

How long we keep a copy. We keep your site files, content and enquiry records for 90 days after your last paid month, so you can come back for something you forgot. After 90 days we delete them.

12. Refunds

You have already seen the work before you pay. Five finished previews, a technical check of your existing site and an hour on the phone all happen before any money moves. Whether the work is any good is settled before your card comes out. What sits between your payment and your launch is two rounds of changes, domain setup, and going live.

So the refund rule is short.

Before your site goes live, everything you have paid comes back in full. Any time, for any reason, and you do not have to give one. Email hello@webtinker.io and we return it to the card Stripe charged. You keep the technical check and everything you sent us. The build stays ours, as section 6 says.

At launch, the first month is earned. It is the payment for the build, the build is live on your own web address, and it is yours outright under section 15. That is why the first month is not refunded after launch.

Months after the first run their full length. Cancel whenever you like and the month you have paid for runs to its last day with the service running the whole time. There is no part-month refund, because there is no part month.

The previews and the technical check are never charged for. We build them at our own cost, before you have paid anything. We do not bill for them if you go ahead, we do not bill for them if you do not, and there is no clawback for them in any circumstance.

We refund in full, back to the original card, when:

• We charged you after you cancelled.
• We charged you twice, or charged the wrong amount.
• A second month was charged before your site went live.
• We did not confirm your plan under section 6.
• We failed to deliver something your plan says we deliver. We will offer to put it right first. If you would rather have the money, we refund that month.
• We ended the relationship ourselves under section 22, in which case we refund the unused part of the month you have paid for.

One-off extras. An extra bought on its own is refundable in full until we start work on it. Once it is delivered it is earned, on the same reasoning as the first month. If what we delivered does not match what the pricing page described, we put it right or refund it, your choice.

How to ask. Email hello@webtinker.io and say what happened. We reply promptly, usually within two business days, and we give you a decision within five. Anything owed goes back to the card Stripe charged.

Before you file a chargeback, please email us. A chargeback takes weeks and locks both of us out of fixing it. We can usually sort it out the same week, and the refund rule above is wide enough that almost nothing needs a bank. Section 24 is the one exception, and it explains why: a request to come to us first cannot bind you when nobody here is answering.

What we keep as a record of what was delivered

For every plan we keep a short delivery record. It holds:

• the five preview links we built for you and the date we sent them,
• the technical check we sent you and the date we sent it,
• the record of your acceptance of these terms, with its date and time,
• your launch date and the web address your site went live on,
• the dates of the two rounds of changes and what you asked for in each.

We keep it while you are with us and for two years after. It exists so either of us can answer a question about what was done and when, including a question from a bank about a specific charge. We do not use it for anything else, we do not sell it, and we do not share it with anyone except a payment processor or a bank asking about a specific charge. Ask us for your copy at any time and we will send it.

13. Support, uptime and backups

Support: two business days. Email hello@webtinker.io with anything, a question, a change, a bug or a billing query, and you get a first reply within two business days. That is the same on all three plans. Response time is one promise here rather than a tier feature, because a one-person studio can honour one standard honestly and cannot honour three. If we are ever away longer than that, you get a note back saying when we are in.

A first reply is sometimes us telling you what the fix is and when it will be done.

Outages are handled separately, and the two-business-day standard does not govern them. Your site is watched by automated uptime monitoring, which checks it around the clock and emails us the moment it stops responding. We start work on a confirmed outage as soon as we see the alert, whatever time it is. Usually you will not be the one who notices. If you do spot something first, email us with “down” in the subject line and we treat it as the most urgent thing we have.

What we can promise about uptime. We depend on hosting and network providers we do not control, and no website anywhere is up 100% of the time. We monitor, we get on problems quickly, and we publish no uptime percentage, because we would rather promise something we can keep.

Maintenance. Most updates happen quietly with nothing visible. If something needs the site offline for a few minutes, we email you first and do it at a quiet hour.

Backups and restores. Your pages, your posts, your site-wide content and your enquiry records can be put back to any point in the last 30 days. Email us and we do it at no charge. That covers our mistakes and yours equally: if you delete a page, break a layout or wipe some content through your own admin, tell us inside the 30 days and we put it back for free.

Photographs and uploaded files sit outside that window. Images you upload, and photographs your customers attach to an enquiry, are stored separately and have no 30 day history behind them. Keep your own copy of any photograph you would be sorry to lose. Rebuilding work lost outside the window is quoted from the extras list first.

What a bug is. A bug is your site behaving differently from the way we built it. Fixing one is included for as long as you are with us. A change to how the site was built in the first place is a change, and section 7 covers that.

Your admin login is yours to look after. Your enquiry records and any photographs your customers uploaded sit behind it. Keep the password to yourself, tell us straight away if you think somebody else has it, and we will reset it the same day.

14. Search results and advertising

What we do, depending on your plan: set up and tidy your Google Business Profile and keep working on it, submit you to local directories at launch, write the on-page content and the markup that tells search engines what your business is, run the review request system, publish blog posts aimed at your services and your city, and write you a monthly report in plain English.

What we can control is the work. Google decides the results. So we do not guarantee rankings, positions, traffic, phone calls, enquiries, leads or revenue, and nobody here will ever tell you we can. What happens depends on Google, on your competitors, on what people in your town are searching for, and on how fast you get back to the people who do call. Google changes how it ranks things several times a year without telling anyone. When that happens we adjust, and it does not count as a failure to do the work.

How we work. We work inside Google’s own Search Essentials guidelines. If you ask for something that breaks them, we will say no and explain why. Shortcuts there get sites removed from Google altogether.

Ad spend is yours and goes straight to the platform. Where we run Google Ads for you, the management fee is what you pay us: $299 a month flat, or included at Premium. The click spend is billed by Google directly to your own card. We never handle it and we never mark it up. The same applies to any other ad platform we run for you. You set the budget, you can change or stop it any time, and how far it goes is decided by the auction rather than by us. Budgets below about $1,000 a month tend to buy a small number of clicks in competitive trades, and we will tell you honestly what yours is likely to reach before you commit to a number.

15. Ownership: the domain, the site and the content

Three things are yours and stay yours whatever you decide later: the address people type in, the site we build for you, and every word and picture on it.

The domain. We buy it for you and we look after it while you are with us, which is why you get no registrar bill and nothing to renew. It is yours, not ours. Tell us where you want it pointed and we do that, and we will not lock it, hold it, or use it as leverage over anything, including an unpaid bill.

Taking the domain into your own account. Ask us at any time, for any reason, and we move it to a registrar account of yours at no charge. You do not have to be leaving to ask, and we will not talk you out of it. If you already owned a domain when you came to us, it stays exactly where it is and you simply give us the access we need to point it at your site. When you leave, the domain goes with you as part of the handover in section 11. Domain transfers between registrars are governed by ICANN’s rules, including a 60-day lock after a new registration or a change of registrant, so timing there is decided by the registry rather than by us.

Your content. Everything you send us and everything you add later, writing, photographs, logos, reviews, stays yours. You give us permission to use it to build, host, run and improve your site while you are with us, and that permission ends when the work does.

The site we build for you. At launch, WebTinker LLC assigns to you, outright and with no further payment, all copyright and other rights in the material we create specifically for your site: your page content and copy, your page structure, your site-specific styling and scripts, your configuration, and any images we produce for you. From launch onward it happens as each new piece is created. You do not have to ask for it, wait for it, or buy it back at the end. If any part of it counts in law as a work made for hire, that is how it is treated, and the assignment above covers everything else.

We also send you a signed assignment. On launch day we email you a one-page assignment addressed to your business by name, identifying the site and the date, signed by WebTinker LLC. Keep it with your records. The assignment above stands on its own; the signed page exists so you have a document with a signature on it.

Photographs we take of your business are yours outright.

The shared building blocks. Some of what makes your site work comes from our own template, our component library and our build tooling, used across every site we build. We keep ownership of those three things, and you get a permanent, worldwide, royalty-free, irrevocable licence to use, change, host and hand on those parts as they are built into your site, including to whoever buys your business and to any agency that takes the site over. We cannot revoke that licence for any reason. What the licence does not allow is lifting our component library out of your site to build other people’s sites with. In practice this means your site is yours to keep, move, edit, sell and hand to anyone, and the only thing we are holding back is the right to reuse our own toolkit on the next customer’s site.

Third-party pieces. Open source code and fonts travel with your site under their own licences, which are free and permanent. Where an image on your site is one we sourced rather than one we took, it comes with a stock licence we paid for that covers use on your site. Ask us and we will tell you which images those are and what their licence allows, so you know before you reuse one somewhere else. If anyone ever claims an image we sourced or code we wrote infringes their rights, tell us: we deal with the claimant, and we replace the material at no charge.

Ask for it any time. The domain, the files and the logins are yours to take whenever you like, during the subscription as much as at the end. You do not need to be leaving to ask, and a request costs you nothing. Ask once a quarter if you want to, and we will send you a full export within five business days.

What we keep. The copyright notice on webtinker.io covers webtinker.io: our own marketing site, our own words, our own brand. It reserves nothing in the site we built for you.

Showing your work. We would like to put your site in our portfolio and write about the work. Tell us no and we will not, and if you change your mind later we take it down. It makes no difference to anything else here. The same right belongs to anyone who saw five previews and never bought.

16. Your content, and what you are telling us when you send it

• You own or have the right to use everything you send us: text, photographs, logos, reviews, testimonials, customer lists. If you send us something you found online, tell us, and we will find a licensed alternative.
• What your site says about your business has to be true. Licences and certifications, guarantees you offer, health or treatment claims, before-and-after photographs, prices, and reviews and testimonials all have to be real and stand up. The FTC’s rules on reviews and endorsements apply to you as the business, and fake reviews are the fastest way to lose a Google listing.
• Review requests and marketing messages. We build and run the request system. The customer list is yours, and getting each customer’s permission to be texted or emailed is yours. Texting people who did not agree to it carries real penalties under federal law, and those land on the business that sent them. The same applies to any customer email we send on your behalf: it goes out with your real postal address, honest headers and a working unsubscribe, and we honour opt-outs promptly.
• Health information. The enquiry forms we build are for ordinary business enquiries: who you are, how to reach you, and what the job is. If you are a clinic or a practitioner and you need a form that will carry patient health information, tell us before we build it. We will agree separately and in writing how that form is built, where the data sits, who can see it, and how long it is kept, and we will not build one without that agreement in place. If a visitor puts health details into an ordinary form anyway, tell us and we will remove them.
• If someone brings a claim against us over something you supplied, a photograph, a claim about your business, a testimonial, your customer list, you cover us for it, including reasonable legal costs. That is the only thing we ask you to cover, and it reaches only claims about material you gave us or instructed us to publish. The most you can be asked to cover is the greater of the fees you paid us in the twelve months before the claim, or $10,000. We will tell you about any such claim promptly and in writing, we will not settle it without your agreement, and we will take reasonable steps to keep the cost down.

17. What we publish in your name

On Professional and Premium we write and publish things in your name every month. Exactly which of those things your plan covers is on the pricing page, plan by plan, and section 3 puts the pricing page in charge of that question. Blog posts, Google Business Profile posts, social posts, review replies and seasonal pages are sold at different levels on different plans, and some are extras.

However much of it your plan covers, these rules apply to all of it.

• You can see anything before it goes out. Ask us to send you the month’s work for approval and we will, every month, as a standing arrangement.
• You can change or remove anything, at any time, at no charge. Tell us and it is done, usually the same day. Telling us late never costs you a fee for the change.
• Anything touching health, legal or safety claims goes to you first, always, whether or not you asked. We do not publish a claim of that kind in your name without your say-so.
• Silence is not approval. If you have not looked at something we published, that does not make it approved and it does not make it your problem. It stays up because nobody has asked us to change it, and one email changes that.
• What we publish still has to be true, and section 16 puts the truth of claims about your business with you, because you are the only one who knows them.

18. Acceptable use, and fair use of hosting

Your site must stay lawful. We can decline to publish something, or take it down, and we will tell you why and give you the chance to fix it. Things we will not host: unlawful content, content that infringes someone else’s rights, malware, deceptive claims, adult content, and anything used to attack or defraud other people. Abuse aimed at a person here is the other thing that ends a working relationship.

Takedown. If something on a site we host infringes your rights, email hello@webtinker.io with the address of the page, what the material is, and what your right in it is. We act on it. Where the claim is clear we take the material down first and sort out the argument afterwards.

Fair use of hosting and storage

Hosting sits inside the monthly fee with no separate bill, and that only works with a stated ceiling. These are the allowances, and they are numbers rather than a discretion.

• Visitors and page views: no limit. A busy month is a good month and we never charge for one.
• Site media and files: up to 20 GB. Photographs, documents and anything else you or we put on the site.
• Photographs attached to enquiries: up to 10 GB held at any one time.
• Enquiry records: no limit on the number. They are small.

Almost no local business site comes anywhere near those numbers. If yours gets close to one, we email you before anything happens, and then we do one of two things with you: agree a retention period so older enquiry attachments are deleted and the total comes down, or agree a higher allowance and tell you the number it costs. Nothing extra is ever charged without you seeing the number first and saying yes to it. We do not meter, and we do not send surprise overage bills.

Retention of enquiry attachments. Tell us a retention period you want for enquiry attachments and we will apply it, deleting anything older than that. Where you tell us nothing, we keep them while your account is active and delete them 90 days after it ends, as section 11 says, subject to the allowance above.

19. Accessibility

Every plan builds your site to accessibility fundamentals: semantic HTML, labelled forms, keyboard navigation, visible focus, and colour contrast that has been checked. In practice that means it works with a keyboard, has enough contrast to read, uses proper headings, and describes its images so a screen reader can say what they are. It is included on every plan and it is never a separate line on your bill.

What that covers. It is careful building, done to a standard of craft. We make no claim that your site conforms to a named standard such as WCAG, and we do not certify or audit conformance.

Whose duty it is. If your business is open to the public, accessibility duties under the Americans with Disabilities Act sit with you as the business the public deals with. Hiring us does not move them, and no web company can take them off you. If you need a formal audit against a standard, get one from a specialist assessor.

If a demand letter arrives. Where it concerns markup we built, send it to us. We remediate the markup at no charge and we do it promptly. That is usually what resolves one.

What you add later. Content you put in yourself after launch is yours to keep accessible. Ask and we will show you the two or three habits that cover most of it.

20. Privacy, data, and enquiries from your site

Our privacy policy at webtinker.io/privacy covers what we do with information you give us. This section covers the data that flows through your site.

Your customers’ enquiries. Enquiries are emailed to you and stored in your dashboard, and every one is there when you go looking for it. We hold them so your dashboard can show them to you, and for nothing else. We do not sell them, we do not market to them, and we do not use them for any other customer. Export the lot at any time.

Who is responsible for what. For data your visitors submit, you are the business those people are dealing with and you decide what happens to it. We hold and process it on your instructions, as your service provider. If your own customers ask you to delete their data, tell us and we will action it.

Who else touches it. Enquiry text and photographs attached to enquiries are stored on Cloudflare, in D1 and in R2, and the notification email telling you an enquiry arrived is sent through our email provider. Both act on our instructions and neither uses your data for anything else. We can change either provider, and we will tell you when we do.

Photos attached to enquiries. Your customers can attach a photo so you can price a job without driving out. Those photos are stored privately with the enquiry and shown to you through your admin. We run no face detection, no auto-tagging and no facial-geometry processing on them, on any site we build. Whoever uploads a photograph is responsible for having the right to share it. If one should not be there, tell us and we remove it the same day. Section 18 says how long they are kept and how much space they have.

How long things are kept, in one place. Information you give us through webtinker.io, such as an intake or a contact message, is kept as the privacy policy says: while there is an active or prospective working relationship, and no longer than three years after that. Your site files, site content and enquiry records are kept for 90 days after your last paid month and then deleted, as section 11 says. The delivery record in section 12 is kept while you are with us and for two years after.

Cookie notices on your site. Every plan includes visitor tracking, and a cookie notice is what tells visitors about it. The notice on your site is your responsibility as the business. We set it up and keep it working.

If something goes wrong. If personal information held on your site is exposed, we will tell you as soon as we can and in any event promptly after we confirm it, tell you honestly what we know, and help with the notices Wisconsin law asks a business to send. That notice comes from you as the business those people dealt with, within the period Wisconsin law sets. We will help you write it.

The Premium strategy call is recorded so you have the recording afterwards. We say so at the start of each call, and if you would rather we did not record it, we will not.

We do not sell your data or your customers’ data. Not to anyone, at any price.

21. The other companies involved

We build on services we do not own, and their terms apply alongside these:

• Stripe processes every card payment and records your acceptance of these terms at checkout. We never see or store your full card number.
• Cloudflare hosts your site and ours, and holds your content, your enquiries and any photographs attached to them.
• Our email provider carries the notification emails your enquiries arrive in, and any customer email we send on your behalf.
• Google supplies the search, analytics, listing and advertising tools we set up for you, and decides its own results, badges and account policies.
• Your domain registrar, your mailbox provider, your messaging provider and any directory or social platform we submit you to run under their own rules.

Where one of them changes its product, its prices or its rules, we adapt as quickly as we can and tell you what changed.

22. Suspension, and ending it

When we might pause a site. Three reasons and nothing else: a payment 30 days overdue after we have tried to reach you, unlawful content, or abuse aimed at a person here. We email you first in every case, and we lift the pause as soon as the cause is dealt with.

Ending the relationship from our side. We can end it on 30 days’ notice by email, with or without a reason. We will not switch a live site off inside that notice period, and we spend that time handing everything over properly. If we end it, we refund the unused part of any month you have paid for. Everything in section 11 applies exactly the same way, including the fourteen-day handover window.

Declining a plan. Section 6 covers the one case where we return a payment and no plan starts at all.

Your domain is yours regardless. We release it to you even if you owe us money. We do not hold a domain against a bill, ever.

23. What we promise, and the limit on what we owe you

We do the work with reasonable skill and care, the way a competent person in this trade would do it. If we get something wrong, we fix it. Bug fixes are included for as long as you are with us.

BEYOND WHAT THIS PAGE SAYS, WE MAKE NO OTHER PROMISES ABOUT THE SERVICE, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR OF FITNESS FOR A PARTICULAR PURPOSE, AS FAR AS THE LAW ALLOWS.

The limit

We are not liable for lost profits, lost business, lost sales, lost data beyond what we can restore from backup, or knock-on losses that follow from a problem rather than being the problem itself.

If you have a claim against us, the most we can owe you in total is the greater of the fees you paid us in the twelve months before the claim came up, or $2,500. At $199 to $599 a month that is a real number, and it is meant to be. We are a one-person studio and we price accordingly.

This limit is negotiable, and we mean it. If your business needs a higher cap, email hello@webtinker.io before you start a plan. We reply in writing, promptly and usually within two business days, with a figure for the higher cap and what it would cost, and we keep a record of every such exchange. Say no to our figure and the cap above applies.

What the limit does not touch:

• Refunds owed to you under section 12. Those are money of yours coming back, and the cap has nothing to do with them.
• Our promise in section 20 not to sell your data or your customers’ data, and our data-handling commitments in that section.
• Our own fraud or deliberate wrongdoing.
• Personal injury caused by us.
• Anything the law does not allow us to limit, including a claim under Wis. Stat. § 100.18.

Those stay exactly as the law leaves them. If a court finds any part of this section goes too far, it should be narrowed to the most it can enforce and the rest still stands.

24. If the studio stops

WebTinker is one person, Caracal Keithrafferty. There is no second person here. If that person stops, for any reason, nobody at WebTinker can keep your site running. This section sets out what is already yours whatever happens, what we will do if we are able to, and what we cannot promise, so you can weigh it before you start a plan.

What is already yours, today. Each of these is true right now and stays true whether or not anyone here is answering. Two of them also carry an offer to put something right, and those two need us, so take them up now rather than later.

• Your domain is yours, and you can take it into your own account today. We buy it and hold it while you are with us, so unless you have already moved it, it sits in a registrar account of ours. Section 15 lets you ask for it at any time, at no charge. Of everything on this page, that is the one request that most reduces what a sudden stop would cost you, and it is worth making while somebody is here to act on it.
• The site is yours under section 15. Copyright in the material we made for you was assigned to you at launch, and everything made since assigns to you as it is created. Section 15 also has us email you a signed one-page assignment on launch day.
• The licence over our template, our component library and our build tooling is permanent and irrevocable, in the words section 15 uses. Any developer you hire can carry on working on your site without needing anything from us, then or ever.
• Every export we have already sent you is yours to keep. Nothing that happens to us later reaches back and takes it away.

If the studio changes hands. Section 27 lets us sell the business. If we do, this agreement goes with it, the ownership and the licence in section 15 are unaffected, and we tell you before it happens. It is the one ending where nothing on your side has to move.

If we wind down on purpose. By this we mean Caracal is able to act and closes the studio deliberately. Then we will:

• tell you as early as we can, and at least 30 days before we stop, as section 22 says;
• keep your site running to the end of the month you have paid for and through the fourteen-day handover window after it, as section 11 says;
• cancel your subscription in Stripe, so no further charge is raised;
• refund the unused part of that month if we switch it off before the month ends, and refund everything you have paid if your site never launched, as sections 22 and 12 say;
• do the whole of section 11 for you, exactly as if you had cancelled: your site moved into a Cloudflare account of your own, mailboxes moved or exported, every credential that is yours handed over, and the full export;
• keep the account those copies sit in open and paid for the 90 days section 11 gives you to come back for something you forgot, and answer requests in that window;
• help you point your domain wherever you are going, and help you talk to whoever takes over.

One caution: a refund also depends on the business being able to pay it, which is true of any money owed by a business that is closing.

If we stop suddenly. By this we mean illness, an accident, death, or simply going quiet.

No arrangement behind it, today. There is no second operator, no successor firm, no escrow, and no third party under contract to step in and release your site. Nothing in these terms puts anyone other than Caracal in charge of your material. If that ever changes, we will say so here and email you under section 25. Until this page says otherwise, assume it does not exist.

So if nobody here is able to act, this is what happens.

• Your site may keep being served for a while, because the hosting runs on a Cloudflare account and a card nobody is watching. It may also stop without warning. We cannot put a date on either. Treat it as a signal to move rather than as time you have.
• Your subscription keeps renewing until somebody stops it. It runs automatically at Stripe, and the only cancellation route we publish is an email to a person who by then is not answering. Any charge raised after we have stopped answering you is not money we are owed. Saying so does not put it back in your account, because a business that has stopped may not be able to pay anything. Your practical route is your bank or card issuer: ask them to cancel the recurring authorisation, and to return a charge for a service you did not get. You do not need our agreement to do either.
• Your content and your customers’ enquiries stay in WebTinker’s Cloudflare account, including any photographs attached to an enquiry. Section 20 says we delete them 90 days after your last paid month, and that we action a deletion request from one of your own customers. Both need a person. If nobody is here, neither happens on time.
• Your domain stays where we put it. Unless you have already taken it into an account of your own, it sits in a registrar account of ours, and moving it needs somebody here to release it. The registrar has its own process for a registrant who cannot reach the account holder, and it is slow. This is the reason the first bullet on this page asks you to take the domain early rather than eventually.
• The handover in section 11 needs a person to carry it out. The move into your own Cloudflare account, the repository, the export and any refund all do. If nobody is here, they do not happen. That is why the last part of this section matters more than the rest of it.

When to act, without waiting for a notice from us. Support runs on two business days, as section 13 says. If you email hello@webtinker.io twice across ten business days and hear nothing at all, treat the studio as stopped and act on it. Ask your bank to cancel the recurring authorisation first, so nothing new is taken. Use the most recent export you hold; if you never asked for one, sign in to your own admin while the site is still being served and save what you can from there, because your pages, your text and your enquiry records are all visible to you. If the domain is already in an account of yours, point it wherever you like. If it is still with us, go to the registrar with your own evidence that the domain was bought for your business and ask them what they need; that route exists and it is slower than asking us would have been. Hand your export and this page to whoever takes over, and tell them the licence in section 15 is permanent, so they need nothing from us to carry on. Section 12 asks you to email us before you file a chargeback, and that request does not apply when nobody is answering.

What you can do without waiting for anyone. Section 15 lets you ask for a full export at any time, during your subscription as much as at the end, at no charge, and you do not need to be leaving to ask. We send it within five business days. Ask once a quarter and you will always be holding a recent copy of your content, your enquiries, your site files and your logins.

That is the strongest protection on this page, because it is the only one that puts a copy in your hands before anything happens to us. Asking still needs us. Holding the copy does not, and that is the reason to ask early rather than on the day you need it.

25. If we change these terms

• We email you at least 30 days before any change, at the address on your account.
• The change takes effect at your next monthly renewal after that email, and never before.
• If you keep your plan past that renewal, the new version applies from it.
• Changes apply going forward only. They never reach back and change something that has already happened between us, or a dispute already under way.
• If you do not like a change, cancel before that renewal. You owe nothing extra and everything in section 11 still applies.
• Every version carries a number and a date at the top of this page. We keep a dated copy of every previous version and will send you one if you ask.

The same 30-day notice and next-renewal timing applies if we reduce what is in your plan.

You do not have to check this page for changes. We come to you.

26. If we disagree

Wisconsin law governs this agreement.

Talk to us first. Email hello@webtinker.io and set out what is wrong. We have 30 days to sort it out with you before either of us files anything. Almost everything gets fixed in that first email. This step does not extend or shorten any deadline for filing, and either of us can file straight away if a deadline would otherwise pass.

You keep your right to go to court. Nothing on this page sends a dispute to arbitration, and nothing on it asks you to give up a class action. Wisconsin small claims court handles claims up to the statutory limit, which covers essentially anything that could come up at these prices, and either of us can use it.

For anything larger, the state and federal courts serving Racine County, Wisconsin are where it goes, and we both agree to that venue.

How long you have. Wisconsin gives six years to bring a contract claim, and we leave that exactly as it is. Different kinds of claim carry different deadlines, some of them shorter, so treat six years as the contract figure rather than a deadline for everything.

27. Definitions, and the rest

A business day is Monday to Friday, excluding US federal holidays.

Launch is the moment your site first answers on your own web address. It is the point we call the build delivered, it is the point the first month is earned, and it is the point the site becomes yours under section 15.

The whole agreement. The four documents in section 3 are the whole of what we agreed, and section 3 decides which wins where they disagree.

Passing it on. If we ever sell the business, this agreement goes with it and we tell you before it happens. If you sell your business, this agreement and the licence in section 15 can go to whoever buys it. Just tell us.

If one part fails. If a court decides one paragraph here does not hold, the rest carries on working.

Notices. We send notices by email to the address on your account. Keep it current and tell us if it changes. You send notices to hello@webtinker.io.

Who can instruct us. We act on instructions to cancel, to transfer the site, or to hand over credentials when they come from the email address on your account. Where one arrives from anywhere else, we confirm with the account address before we act. It costs an honest customer one reply and it stops a live business site being switched off by somebody who should not be able to.

Things nobody controls. If something genuinely outside our control stops us working, a major provider outage or a natural disaster, we are not in breach for the delay. We tell you what has happened and what we are doing about it, and you can cancel under section 11 if it drags on. Where the cause is that the studio itself has stopped, section 24 applies rather than this paragraph.

Only the two of us. This agreement is between you and WebTinker LLC. Nobody else gets to enforce it.

What survives the end. Section 11 (handover and retention), section 12 (refunds and the delivery record), section 15 (ownership and licences), section 16 (your warranties and indemnity), section 18 (acceptable use, during the handover window), section 20 (data handling and retention), section 23 (warranties and liability), section 24 (wind-down), section 26 (disputes) and this section.

Questions

Email hello@webtinker.io. A real person reads it.

WebTinker LLC, Racine, Wisconsin. Version 1.2, effective August 13, 2026.